The Psychological Impact of Gift Giving Introduction The act of gift-giving is a social custom that has been practiced for centuries. It is a way to express our love, appreciation, and gratitude to others. But did you know that gift-giving also has a significant psychological impact on both the giv …

More than ever people are ready to celebrate and to be celebrated this year. It may look a little different and feel a little different. One of those differences can be the gifts themselves. During times like these, customized gifts with those "extra little touches" are even more appreciated.There a …

Does it really matter if car dealerships give their customers "thank you" gifts?Absolutely.Don't take our word for it. Look at a few customer forums around the web, and people are very clear when they describe car buying experiences that stand apart from others:From QuoraWhat would be a nice gift fr …

70% of home buyers forget their realtor's name after one year. The same issue is true (and often even more so) for loan officers, car dealers money managers, and others tied to large, infrequent purchases.It’s a case of “out of sight, out of mind.” Your client has signed on the dotted line and is no …

Welcome to CustomerCorner, a short Q&A format blog designed to share gifting and customer loyalty best practices across industries and brands.The team at Sozo Gifts had the pleasure of speaking with Jeff Judy, Sales Manager/Sr. Loan Officer (NMLS: 64301) at Capstone Home Loans, a division of America …

Welcome to CustomerCorner, a short Q&A format blog designed to share gifting and customer loyalty best practices across industries and brands.The team at Sozo Gifts had the pleasure of speaking with Erika, the loyalty manager at a couple of large Seattle-area INFINITI dealerships, about their compre …